Ben E King's album What Is Soul? was the product of two years' work. While the focus of the music audience changed during the second part of the '60s, he recorded another soulful and recognizable album. It marks a point in his shift to the '70s. The most impressive songs are the title track, "The Record (Baby I Love You)", and "There's No Place to Hide". For all King lovers a great record to listen once in a while.